Almost nobody shops online anymore without first looking for a discount, promotional code, or coupon of some sort. In fact, Statista projects that nearly 136 million people will access will be digital coupon users in India in 2018, blowing up to over 145 million by 2021.
And people are shopping online now more than ever (in case you couldn’t already tell by the disappearing brick and mortar stores in your local area). TechCrunch reported in 2016 that 79% of Indian now regularly shop online. In 2000, this number was 22%. So if you’re going to buy online, you might as well get the best deal, right?
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